Understanding the basic needs and wants of your target is just one piece of the puzzle. Getting buy-in for your brand takes a more thorough understanding of your target’s entire makeup, all the way down to what they read, how they relax, and what music they like. So whether we are targeting your next door neighbour or the business down the street, Big House goes deeper to build a robust, 360-degree archetype of your ideal customer. In turn, this knowledge inspires everything we do to attract consumers to your brand – it’s how we get them.

We get to the point.

No agency is better at unearthing the one key consumer insight that will elevate your brand. From fireside chats, to one-on-one interviews with current customers and staff, we go the extra mile to get into the minds of your target market. In this way, our depth of analysis can inspire an insight that is more relevant and compelling to your target.

We get the big idea.

Emphasizing impact and relevancy first and foremost, our creatives have been widely recognized for the quality of their work, as well as their ability to produce significant, measurable results for the clients they serve. Studying the truth about how your customers feel regarding their lifestyle, their future, and their family  – this is how our creatives find bold, innovative and sometimes disruptive ways to push all the right buttons.

We get noticed.

At Big House, media is every bit as important in breaking through as the creative itself. Our communications planning gets to the target in the most effective way, while not necessarily in the most expected way. It takes an integrated approach to media to reach the right people, at precisely the right time. In reaching out to them where they live, work, play and unwind, we target the media channels that are most reflective of your target’s lifestyle; maximizing your impact, reach and advertising investment.