BCIT needed an institute wide brand idea that could entice the vast spectrum of students looking to be equipped for the workforce. Big House was the agency to do it. Many of the students were disillusioned with BAs that qualified them to wait tables or grind espresso and needed to know that BCIT can teach them the skills to embark on a rewarding career. With multiple schools, from trades to business, they needed one broad brand idea.

Impact and interest was created among students who were called into action to get their careers on the right track. An endless series of ads kept the concept fresh and the campaign recognizable. And the best part is that enrollment improved across almost all schools. By putting students on the road to success, we think it’s fair to call the campaign a success.