Returning milk containers at Return-It Depots is the only way to ensure they get recycled. Sadly however, this is information few people were aware of. With most people assuming that blue boxes got the job done, few milk cartons were being properly recycled. Education was the name of the game and Encorp enlisted Big House to spread the word among people who already go to the depot on a regular basis.

Awareness has skyrocketed in the three years since Big House has helped educate consumers. Informational creative had evolved the provincial mindset so more milk cartons are recycled - helping us all breathe a little more freely.