When your client calls your work “the most successful in-store promotion we have ever run,” you know you did something well. And when they ask you to evolve the 2009 face-to-face with Sidney Crosby promotion for a second year, well that’s even better. The goal was simple: encourage in-store purchases of Gatorade by offering 3 chances to win a one-on-one meeting with Sid at an NHL game in Pittsburgh.

Big House’s first Meet Sidney promotion broke records. Our second promotion broke even more. 107,000 entries, product sales through the roof and 32 million hits via Facebook made what was previously the best promotion even better.