In a world where banks are similar across the board, Island Savings stands out. Customer Service is king at Island Savings and they’re confident their customers will agree. In fact, they’re so confident that they’ll reward cash when new members signup. It might be odd for a financial institution to give away money, but that’s just why they did it. Service that can’t be beat is a bold claim and Island Savings was willing to put their money where their mouth was.

Giving away money to new members was a gamble that paid off with a high volume of new members in 2010. Customers came for the promise of personalized service and a cash incentive, and stayed because the service matched that promise. An evolved stage 2 was even rolled out in 2011 to capitalize on non-member awareness about Island Savings’ remarkable service.