Realizing that the primary Brisk consumer fit the demographic of mixed martial arts fans, Big House decided to leverage the relationship Brisk has with fighter Chuck Liddell. We developed POS at the store level to capitalize on the current popularity of the sport.

Brisk sales soared as consumers raced to win the trip to see a MMA event in Toronto. People everywhere had Brisk on their tongues as they talked about the contest and enjoyed the product. Brisk applauded the agency for creating one of their most successful promotions.