Big Strategy
Raven Woods/Destiny is in a class all by itself when it comes to an exclusive, active and natural community with design to match. When Big House was approached to drive home Raven Wood/Destiny’s unparalleled lifestyle, we saw an opportunity to reposition the community on a Lower Mainland stage for upwardly mobile couples and single professionals.
Big Results
The real estate market may have been flat, but Phase 1 reached build out sales within just 4 months. Better still; the buyers attracted to the project reported that the marketing materials and online environments perfectly captured the site’s unique benefits. The material spoke to buyers in a way that let them know they would find like-minded people living there. While other projects were shamelessly shouting about price point, this strong branded approach kept prices firm.
